This is a critical role in the development and delivery of the brand's digital presence, driving purchasing behavior through the use of all available digital techniques, including emerging platforms and technologies. With a strong focus on the key business metrics including revenue, profit, demand, traffic, site conversion, retention, and engagement, you will lead the growth of the digital business to deliver a growing profit stream and expand the consumer's positive experience with the Brand.
Job responsibilities :
- Managing one of the largest digital introductions in India
- Developing devising strategies to drive online traffic to the company website and other properties
- Manage online brand and product campaigns to raise brand awareness
- Mobile Marketing Strategy
- Overseeing the social media strategy for the company
- Developing and managing digital marketing campaigns
- Leverage the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI recommendations and overall strategies.
- 10+ years of marketing experience with at least 5-7 years digital experience with integrated media and marketing platforms that include experience in social, digital, and traditional marketing.
- Handled large digital marketing budgets (min 3 Crore monthly) and web traffic (min 30 Mln monthly visits)
- Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization.
- Deep understanding of the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge of social media outreach strategies. Able to translate trends into business opportunities.
- Strong leadership and consensus building skills, with a willingness to continually embrace personal and professional development.
- Prior experience leading and developing a team of professionals, as well as working across indirect reports and cross functional partners.
- Able to interact with all levels of the organization; must be able to articulate a vision and develop and deliver supporting marketing plans.
- Strong relationship builder both within the organization and with external partners.
- Comfortable working with ambiguity and change. Must be able to work in a fast pace environment.