Senior Manager Digital Marketing

at  in  Hyderabad, India | Posted on 31 August, 2015
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Job Description

Immediate requirement: For Senior Manager - Digital Marketing position.
Location: Hyderabad
Experience:7+ yrs.

Duties & Responsibilities

  • Establishment of an Internet and online marketing plan aligned with broader demand generation and thought leadership initiatives for the company
  • Identification of optimal mix of online marketing activities including SEO, SCM, PPC, email campaigns, social media campaigns and mobile marketing initiatives
  • Building of appropriate metrics and KPIs for online marketing function with focus on web analytics reporting including website traffic and email campaign demand generation results (opens, bounce rate, etc.)
  • Analyze and report program performance; provide recommendations and results for improvement
  • Stringent quality control over execution of quality of online, email and mobile campaigns and to ensure appropriate brand communication and representation
  • Work closely with the broader marketing team, product management and the sales organization to determine optimal mix of programs and content required to deliver maximum effect.
  • Utilization of best-in-class email marketing and web-based demand generation trends in plans and activities
  • Management of outside agencies as required

Qualifications & Skills:

  • MBA in Marketing from a reputed Institute
  • Deep understanding of best-in-class online and mobile demand generation and lead nurturing practices
  • 7+ years of marketing and marketing program/ demand generation experience
  • Understanding of core online marketing metrics, web analytics and reporting, and list management
  • Familiarity with Marketing Automation Software and email marketing tools
  • Understanding of software and technology sales processes and cycles
  • Experience with India and SMB market and marketing products and / or services to these organizations
  • Preferred industry verticals: SaaS software, e-commerce, marketing/advertising, mobile.
  • Excellent verbal, writing and presentation skills
  • Ability to be a Self starter.
  • Highly organized and detail-oriented

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