Manager - Paid Marketing Expert - Google & Facebook At Olacabs

at  in  Bangalore, India | Posted on 11 July, 2015
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Job Description

Job Description :

As a paid marketing manager you will be responsible for performance marketing campaigns on Facebook & Google adwords. If you are ROI driven, a tracking nazi and a data superman, you are perfect for the role.
You will help create and also execute strategy for new user acquisition and also returning user engagement on Google & Facebook. You should have in-depth knowledge of Adwords and be a hands-on marketer having run search as well as display campaigns including A/B testing ads. Along with running the accounts you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy.
Additionally if you have excellent reasoning and data analysis skills then you would be a person of interest. Having a good grasp of English and a thorough understanding of web based businesses and knowledge of MS excel would be a plus.

Experience Needed :  1 - 2 years.


  • Execute marketing campaigns through SEM and Google Display.
  • Optimizing the 2 channels to deliver the best ROI while ensuring targets are met.
  • Ensure process improvements pro-actively and improve operational efficiency.
  • Periodic reporting to management on performance of campaigns.
  • Gathering insights into campaigns and consumer behavior and implementing the learnings
  • Partner with marketing managers to ensure that different campaigns are being executed.
  • Developing and executing new and innovative strategies for customer acquisition.
  • Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI.

Not disclosed


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